It pays to set your alarm the Friday after Thanksgiving for the best deals at Bethesda Row’s Black Friday event, but thankfully not for midnight (unless you’re a vampire with an insatiable desire for a good sale).

Most stores open at a respectable 9 a.m. Those in the doors early will be able to snag deep discounts and the best specials at some stores. Here’s a sampling.

Ginger 
9 a.m. – 10 a.m. 40% off entire store (excluding jewelry)
10 a.m. – 11 a.m. 30% off entire store
11 a.m. – 8 p.m. 20% of entire store

Amethyst
20% off entire store Friday and Saturday

Sassanova
9 a.m. – 10 a.m. 30% off entire store
10 a.m. – 11 a.m. 25% off entire store
11 a.m. – 8 p.m. 20% of entire store

 

 

Urban Chic
9 a.m. – 10 a.m. 30% off entire store (excluding jewelry)
10 a.m. – 11 a.m. 25% off entire store
11 a.m. – 8 p.m. 20% of entire store

Pink Palm
40% off entire fall collection and mystery gifts with $150 purchase. 2011 spring and summer pieces are 65% – 80% off.

Daddy & Son
20% off entire purchase Friday through Sunday.

Bubbles 
Use a coupon from the salon or the website for $10 off hair color and $5 off retail purchase of $25 or more.